Information is serious business.

Information is serious business. We buy and sell it daily. It’s what we start to accrue in this reality when we come from the womb. Meaning is made from it, specifically, who we think we are—in relation to all that’s here. This understanding of “identity” drives the cycle of human thought, emotions and action, and so we create…

As information is perpetually evolutionary, continuously changing, one might ask, “What is the information we are selling and buying and why? Do I/we believe this information has value; mine, theirs? How much is it worth on the open market? How much do I pay for the information I want; website memberships, mentorship sessions to newspapers? What has it offered me? What information do I offer another? Is/was it beneficial?”

Now is a good time to consider information that is coming and going, swirling around and through us. Information matters. You can be taken away by the winds of information—yours, theirs and the rest of Nature’s. However, the moment all that moving information, story, belief, thinking, is noticed, that’s the moment of clean-up. Of true assessment of its value. When information becomes known, seen from a bird’s-eye-view, a new perspective is established, even if just for a moment; until such perspective returns again…and again… When information is observed, watched, it takes on new meaning right then. This is the instant of the experience of insight. I’d say it is the most valuable information in the world, today. 

And you already own it.